Frequently Asked Questions
Everything you wanted to know about FossilVision 2026.
What's wrong with fossil fuels?
Fossil fuels — coal, oil, and gas — are the primary driver of climate change. Burning them releases carbon dioxide that has accumulated in our atmosphere to levels not seen in millions of years. The consequences are already here: rising temperatures, more frequent extreme weather events, melting ice sheets, and sea level rise threatening coastal communities around the world. The scientific consensus on this has been clear for decades.
Why do you keep going after agencies working with oil companies?
Advertising and PR agencies provide fossil fuel companies with the creative work, strategic communications, and public relations that help them maintain their social licence to operate. This support makes it easier for polluters to recruit talent, attract customers, and shape the political conversation around climate policy. Agencies have a choice about which clients they work with. When leading creative agencies choose fossil fuel clients, they normalise that relationship for the whole industry.
We've had loads of redundancies — why do you want to take away our clients?
Redundancies in advertising have complex causes — shifting media landscapes, AI automation, economic headwinds. The presence or absence of a single fossil fuel client is rarely the deciding factor in whether a company survives. Meanwhile, some of the fastest-growing areas of advertising are in clean energy, sustainable consumer goods, and green infrastructure. The industry's future is not in defending the past.